Betty Badd Couture, Style, Behind the Scenes

The Story of My Artisano Collection

The story of Betty Badd Couture's Artisano Collection

When I started my career, I found inspiration in the random loose stones and findings that I came across. I made mostly unique items using vintage or rare materials. Custom orders were my only business, and I was even lucky enough to make a few pieces for celebrities! Mary J Blige ordered a gilded guitar strap, Snoop Dog ordered a custom hat, Sheryl Crow has many of my pieces, and countless country artists have ordered hip chains, boot chains, and other items. 

As my business started to grow, I realized that I would have to start making jewelry that I could reproduce. This limited my choices a bit but enabled me to produce consistently beautiful products. Finding the stones that were the most versatile and classically stylish, I formed my first collection of pieces that were able to stand the test of time. Crystal, Onyx, Turquoise, and Rose Quartz will forever be gorgeous and suited to any style.

But of course, I didn't stop being inspired by the various materials that find their way into my life! I knew that, professionally, I needed to focus on creating the foundation of my line, the jewelry that will define my style. Artistically, I craved the ability to express creativity through unique one-of-a-kind pieces! So I have decided to balance these priorities and release my new Artisano Collection!

I'm thrilled to announce a home for my creative spirit in these new unique pieces. Each piece is a one-of-a-kind, completely individual, made from a variety of vintage findings, rare stones, and antique materials. I allow the items to come together naturally, trying to use an artistic eye when matching styles with materials. I want to breathe the life of modern style into these classic and beautiful designs.

It's certainly fun and I love the process, but the results are even more satisfying. Rare or forgotten stones once again have time to shine! Fashion is always evolving, but beauty never goes out of style! 

Besides, why should celebrities be the only ones that get to own custom creations?

I could not be more excited to introduce my Artisano Collection. But if you see something you love, snatch it up while you can - there's only one of each design and it will never be reproduced!